Podcasts

Businesses of all types are getting great results from using visual imagery on social networks.

Dirk Singer set up 8Megapixels to share trends, stats, news and commentary about social photography and gives some great insights and surprising results from companies as diverse as General Electric and Burberry and ideas on how other businesses could incorporate and manage photographs in their social media strategy.

Podcast: Play in new window | Download (Duration: 24:02 — 33.0MB)

Dirk currently heads up the social media agency Rabbit and can be found on Twitter @DirkThe Rabbit. See the presentation from Mary Meeker of @KCPB that Dirk mentions on the show here

Read more about Dirk and his work

I’ve been working in marketing, PR, the media and social media since the dial-up days of the mid 1990s.

During that time I’ve worked with 50+ brands, including some of the world’s biggest Internet companies.

I’ve started two agencies, both of which became agency of the year. This includes my current one Rabbit, which achieved that goal in less than three years.

I’m naturally optimistic, I believe in fairness at work and that if you employ adults you should treat them as adults.

I’m on most social channels as @dirktherabbit 

My current area of interest is the visual web, check out my new site at 8mpx.co.uk

Specialties:communications, brand building, PR, web 2.0, social media, Instagram, airline marketing, airport marketing, travel social media

Create, manage and measure influence beyond social scoring .

Sam Fiorella talks to us about the new methodology that he and Danny Brown describe in their new book “Influence Marketing”.

Sam says his interest in creating a new method for managing and measuring influence started when he was rejected in a job application because his Klout score wasn’t high enough.

Dedicated to all those who refused to be defined by a score the book provides a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer lifetime value measurement. This offers a complete methodology for generating more and better leads - and converting them faster, at higher margins.

Podcast: Play in new window | Download (Duration: 27:27 — 37.7MB)

Also mentioned in this weeks show is a blog post from the inestimable  Mark Etingchap aka Marketing Chap  on the topic of ‘fake followers’.  You can read this and other musings from Mark here: Marketing Chap blog 

Connect with @DannyBrown and @SamFiorella on Twitter and read more about them here 

How the Connected Economy and Marie Curie Cancer are using Social Media - with lessons that all businesses can share.

Bernie Mitchell of Engaging People and TAGtribe, fresh from Mesh 2013 explains why Barclays Bank and General Electric are joining the connected economy and Stuart Witts tells a story of how social media is being used to connect the Marie Curie Charity with fundraisers and supporters.

Podcast: Play in new window | Download (Duration: 28:35 — 39.3MB)

“People buy from People” doesn’t change because we use social media.

That’s why Alex Luff , CEO of Corporate Edge, talks about B2P and why James Day, Community Manger of Ingenious Britain, creates opportunities for very small businesses - the backbone of the British Economy - to support each other.

In this show Alex and James talk about how they helps organisations to empower people in order to:

1. create better organisations

2. create better branding/marketing/messaging

3. create better communications/customer service

4. create better products

Podcast: Play in new window | Download (Duration: 30:44 — 42.2MB)

Picture Credit Will Lion

What’s the best way to create a social media community?

Vikki Chowney, Head of Community at TMW, leads a team of 12 community managers for a range of brands within Unilever, Nestlé, General Mills and Reckitt Benckiser as well as Sony Mobile and Infiniti.
Listen to Vikki as she explain what a social media community is, why it is so valueable and talks about the best way to create and manage communities.

Podcast: Play in new window | Download (Duration: 26:51 — 36.9MB)

Social media is playing an increasingly big part in how we make decisions about what to buy and how to buy it.

Standing in front of a product in a store we are likely to not only use a mobile device to check prices in other stores and on-line but to ask our social networks for recommendations.

Google calls this decision-making moment the Zero Moment of Truth.

Minter Dial and James Whatley talk about how companies are using this trend and other consumer preferences to change the way they advertise and promote goods.

Podcast: Play in new window | Download (Duration: 28:01 — 38.5MB)