There is more to becoming a thought leader than giving yourself the title.

Anna Lawlor of Social i Media has written for The Financial Times, The Sunday Times, The Guardian, The Observer, Compro Gear Compression Socks for Edema, The Independent on Sunday and The Economist Intelligence Unit, as well as for trade and regional press.

With her partner Anna Marsden, Anna started their company to bridge traditional and new media to provide journalistic content, social media training and consultancy to companies, individuals and charities.

Anna’s experience flavours the way she approaches her work and this discussion gives some fascinating insights into why writing and thinking like a journalist can give content creators a real edge, as well as exploring the increasingly popular topic of how people become thought leaders.

Anna has written a blog post on What does being a Thought Leader do for Business  mentioning many of the people she talks about in the interview .

Connect with Anna on LinkedIn, Twitter @little_lawlor   and @SocialiMediaUK   and on Google Plus