Are promoted tweets taking over from social content in lead generation?

John Lee, Brand and Social Marketing Manager at Webtrends, a B2B agency, talks us through a case study using Twitter’s new Lead Generation Cards.

In the case study, Webtrends took a three month “social siesta” to measure and analyse their exisiting situation and then re-measured it after using the Twitter cards. In the 4-week campaign they achieved a 996% increase in leads generated and a 500% decrease in costs.

Find out how they did it with some really useful tips and insights into how to make this approach work.

Podcast: Play in new window | Download (Duration: 32:22 — 14.8MB)

Listen to the previous interview John gave us in Show 38 on “The Top 5 Reasons Why People Don’t Click Links” 

Follow John on Twitter @Lee_John and @Webtrends