Show 12: Social Media Influence

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What does it take to become a person of influence in Social Media?

Do you have the power to influence others? if you recommend something do others listen and adapt their behaviour?

These are the people that have always been sought out by marketing and PR agencies and until the advent of social media it was usually the rich and famous who were labelled as influencers.

Now, thanks to social media there are other ways to build your influence and the marketing and PR people are turning to different ways to identify the influencers in specific markets.

Listen to Nathalie Nahai and Gabrielle Laine Peters explain what influence is and how someone can become a person of influence in this context:


Nathalie NahaiNathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion‘ (Pearson).

With a background in psychology, web design and digital strategy, she helps businesses apply scientific rigour to their design and decision-making processes to achieve better engagement online. Projects include work with Fortune 500 companies, design agencies and SME’s.

Nathalie lectures internationally on the subject of Web Psychology (audiences include eBay, Goldman Sachs and Lund University), she is a resident blogger at Psychology Today, and contributes to national publications on the subject of online behaviour and research.

You can tweet to her @TheWebPsych, and check out her website

She is also, we found out afterwards, an accomplished singer and musician. Here’s proof!

Gabrielle Laine PetersWith more than 15 years of experience in marketing, PR and advertising, London-based Gabrielle Laine-Peters is a wealth of knowledge when it comes to new business development and strategic planning.

In addition to working on social media projects for NASA, the UK government and various news agencies, Gabrielle also shares her social knowledge through her own company, X-Digital, as a social media consultant and transatlantic speaker (she is a 9/11 survivor who speaks publicly about her experiences and how she overcame adversity and PTSD with the power of community).

Follow her on Twitter - @GabrielleNYC

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