Show 46: How employees become powerful ambassadors

Maz Nadjm
Don’t stop your employees from using social networks, encourage them!

This is the view of Maz Nadjm Founder of SoMazi a Social Media consultancy with over 9 years of successful delivery. Previously Head of Social Media at Ogilvy Group UK, a columnist at Reuters, Econsultancy, Social Media Today, Huffington Post, Brand Republic (The Wall), Sky News and a McKinsey Quarterly Executive Panelist

Maz gives us a very powerful insight into how and why we should be encouraging employee advocacy.


Read Maz’s blog post on Employee Advocacy Through Social Media  and connect with him on Twitter @Mazi and @SoMaziWW


Show 45: How to Make Money from Blogging

Krista Madden
Brands and Bloggers: A Match Made in Heaven?

Krista Madden has been publishing on-line for 14 years. She started Hand Picked Media to match bloggers to brands and get the best deals for both.

When a 22year old posts pictures of outfits she’s wearing on Instagram and has a direct effect on sales and bloggers get paid substantial amounts in cash and kind for reviewing products there is a lot of influence to harness.

Krista talks to us about the 650 sites that have been “Handpicked” based on their traffic, audience, influence and content and the sometimes uneasy relationship that brands and PR companies have with blogging outreach.


Find Krista at Beauty and the Dirt  and on Twitter @HandpickedMedia and @BeautyAndtheDirt


Show 44: How to Use Twitter for Lead Generation

John Lee, Brand and Social Business Manager at Webtrends
Are promoted tweets taking over from social content in lead generation?

John Lee, Brand and Social Marketing Manager at Webtrends, a B2B agency, talks us through a case study using Twitter’s new Lead Generation Cards.

In the case study, Webtrends took a three month “social siesta” to measure and analyse their exisiting situation and then re-measured it after using the Twitter cards. In the 4-week campaign they achieved a 996% increase in leads generated and a 500% decrease in costs.

Find out how they did it with some really useful tips and insights into how to make this approach work.


Listen to the previous interview John gave us in Show 38 on “The Top 5 Reasons Why People Don’t Click Links” 

Follow John on Twitter @Lee_John and @Webtrends