Show 49: Better Ads, Content Factories and Velvet Ropes

James Whatley
Three Social Media Predictions from James Whatley of Ogilvy

James Whatley leads social strategy for Ogilvy & Mather Advertising London, as well as Ogilvy’s integrated agency, Soho Square. Heading social business, creative, and strategy across both agencies for multiple clients, James spends his days developing new and exciting ways to create meaningful connections between brands and consumers all over the world.

In this interview, James shares his ideas for the way he sees social media developing in the coming year. This includes businesses having to get smarter about the way to create ads that have real impact, Facebook becoming a paid for medium, agencies that produce content that links campaigns on different media and “velvet roped” social networks developed by those who want a bespoke platform to increase customer loyalty.


The Facebook case study James mentions is detailed on The Woes of Facebook 

In Show 9 James talks about The Zero Moment of Truth 

Connect with James on Twitter @WhatleyDude and

Show 48: How to give business a bigger meaning

Meaning Conference Logo 2014 21st Century Business models are about more than profit

Will McInnes now of Brandwatch and Tom Nixon of Nixon McInnes talk to us about how the openness and transparency of social media translates into a very different way of doing business.
Profit is important as a tool for good when the mindset and behaviour of the people in the organisation is democratised and sociocracy is embedded in the decision making process.
This is a truly inspiring interview about the face of business to come where technology is seen as a way to make it possible for people to do better, more meaningful work.


Links to items mentioned in the interview:

Will’s book Culture Shock - A Handbook for 21st Century Business

Maverick - The Success Story Behind the World’s Most Unusual Workplace

Firms of Endearment - How World Class Companies Profit from passion and Purpose

The Meaning Conference - early bird tickets already sold out!

The Mondragon Corporation - a company which is 100% owned by employees turning over 7 billion euros p.a.

Davita - a healthcare company whose slogan is “all for one and one for all”

Orbit Housing  - a housing corporation that operates with transparency.

Follow Will and Tom on Twitter @WillMcInnes  and @TomNixon

Show 47: Social media: Marketing or PR?

Michelle Goodall

Where does PR fit in the Social Media World?

Michelle Goodall, Online PR and Social Media Consultant and Trainer, was involved in helping the Chartered Institute of Public Relations tp produce The Social Media Best Practice Guide. 

Michelle has many publications to her name and her key clients include UKTI, BFI, COI, London2012, Random House, Macmillan, McCarthy & Stone, RSPCA, Camelot (National Lottery Online), Dominos, Norwich Union, Barclays, eBay, Coca Cola, Diageo, TUI and Manhattan Loft Corporation.

She talks us through the main points of the Guide and answers some of the issues about the relationship between marketing and PR.

Here is the astonishing WestJet Christmas Miracle campaign that Michelle mentions.


Follow Michelle on Twitter @greenwellys and the CIPR @CIPR_UK