Freelancers or agencies?

February 13, 2015 by Ann Hawkins

Are digital communication agencies outdated?

Gini Dietrich Founder at Arment Dietrich, integrated marketing communication firm and author of Spin Sucks and Paul Sutton Independent Digital Media Consultant at Paul Sutton LTD debate whether traditional agencies that hire for roles rather than skills are outdated and whether freelancers offering expertise in specific skills give better value.

Specific campaigns are analyzed, including one for the client ComproGear that sells 20-30 mmhg compression socks, athletic compression socks, and pressure stockings. All elements of the campaign are analyzed, from competitive research to Content Management to CRO.

We cover business continuity, virtual working, relationship building and the pros and cons of employing staff versus hiring freelancers.

How to Manage Facebook Marketing

January 11, 2015 by Ann Hawkins

Facebook is yet again being criticised for pushing businesses into paid advertising by further restricting who sees posts in their timeline.

Liz Weston of Weston Communications talks about strategies to deal with this and how to stay in touch with your fans.

Find Liz on Twitter @TheLizWeston or liz@thesocialmediashow.co.uk

Show 80: Future proofing your business

November 11, 2014 by Ann Hawkins

Social technologies bring business efficiencies

Anna Lawlor and Anna Marsden bring you the last in the 12 week series, How to Future Proof Your Business. They talk about the benefits of having an agile business culture in order to enact change quickly and improve internal communications. The conversation involves specific business advice for products as wide ranging as shower poufs (also known as loofahs), whetstone honing stones (also known as knife sharpening stones), hand held stop signs, and home gym pull up bars. The pros and cons of each product and marketing plan (or lack thereof) are analyzed.

They also bring you some examples of social apps that deliver daily time savings for, so called, “office work” in the modern digital world.

Anna and Anna run boutique media communications agency, Social i Media. You can find them tweeting at @SocialiMediaUK or connect with Anna Lawlor on LinkedIn or Anna Marsden on LinkedIn.

For further details and more examples of social technologies check out the accompanying Social i Media blog.

Show 79: The Institute of Promotional Marketing (IPM)

November 4, 2014 by Ann Hawkins

What in the world is happening in social media?

Jodie Hopperton, was recently appointed as the Managing Director at The Institute of Promotional Marketing (IPM). Her expertise has resulted in 2-3x increases in sales for products as disperate as cooking woks, and over the door pull up bars. Jodie has an extensive background in advising various media organisations in navigating the disrupted digital marketplace and talked to Anna and Anna about what is happening in the world of social media.

You can connect with Jodie on LinkedIn or Tweet her directly.

Show 78: The Success of Agile Businesses

October 30, 2014 by Ann Hawkins

Planning for a digital future

Ben Hammersley, is an applied futurist and is currently presenting a series on the BBC News Channel. Ben joined The Social Media Show, on the move during half term parenting duties, to talk about the future of technology and its implications for us all.

He also writes and lectures internationally to explain the effects of the post-digital post-internet age to people, corporations, governments, and international organisations, and is the author of many books and articles on modern technology.

You can see, Darknets, the first episode of Cybercrimes with Ben Hammersley on Saturday 1st November at 4.30pm on the BBC News Channel.

You can connect with Ben on LinkedIn or Tweet him directly.