Multi-purpose and multi-tasking social media for social change.
Any business wondering how to tackle social media and integrate a diverse organisation, empower employees with different skill levels and provide real value for clients on both a local and national level will find lots of inspiration and ideas in this interview.
Athar Abidi isÂ Age UKâs Social Media Manager. He creates huge value for 150 brand partners, supports and advises local volunteers, markets campaigns and events and produces shareable content for Age UKs main beneficiaries - old people.Â
Through the use of Twitter, Facebook and Instagram, Athar manages multiple streams of activity. He talks to us about the tools he uses and the techniques that gently challenge preconceptions.
Athar mentions a poemÂ in the campaign for Love Later Life that can be found here:
Follow Age UK on Twitter @Age_UK
Think your business doesnât have a visual story? Think again.
Some businesses shy away from using Pinterest because they think they donât have a strong visual presence.
Ekaterina Walter talks to us about the ways businesses of all types are using Pinterest to drive 25% more traffic to their websites and why Pinterest users spend 15% more than Facebook users.
An expert in visual story telling, Ekaterina shares invaluable insights into how any business can use images to their advantage, why we are attracted to images, especially cartoons, and why this is her favourite story told in one simple image:
During the interview Ekaterina mentions a mobile phone company that uses very powerful storytelling in this three minuteÂ video.
Ekaterina Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a CMO of Branderati. She is an international speaker and author of the Wall Street Journal bestseller âThink Like Zuck: The Five Business Secrets of Facebookâs Improbably Brilliant CEO Mark Zuckerbergâ and co-author of âThe Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.â Ekaterina sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Her thought leadership has been featured on CNBC, ABC, NBC, Fox News, Forbes, TechCrunch, CNN, WSJ, Inc., Entrepreneur, Huffington Post, and more.
You can find her on Twitter: @Ekaterina. Blog: http://www.ekaterinawalter.com/