Show 39: What your customer wants out of social

Tom Ollerton of We are Social “If your marketing isn’t mobile, its not going anywhere.”

Tom Ollerton, Marketing Director at We Are Social talks to us about how things go wrong when the brand focuses just on their message and equally when they focus just on entertaining their audience. Finding the middle ground is vital.

Increasingly, customers do most things on their mobile, whether its shopping, getting news, information or entertainment so its vital to match their habits and using apps like Instagram and Snapchat lend themselves to this market.

If you’d like a copy of “The Social Sale” please contact Tom on @mrtomollerton  or



Show 38: The top 5 reasons why people don’t click your links!

John Lee, Brand and Social Business Manager at Webtrends

Do you post links to your web site or blog and wonder why no-body clicks them?

John Lee, Brand and Social Marketing Manager at Webtrends. Winner of the “Best Branding Campaign” and “Event of the Year” awards, joins us from Portland Oregon with some really great insights and a ‘get out of jail free card’ for B2B marketers.

Truth, no business tweet is as interesting as your friends so how to you get your content noticed in amongst 500 million tweets a day (that’s 6,000 a second!)?

John digs down into his top five reasons why our links don’t get clicked and comes up with some fascinating ideas on how we can all do better!


One the examples John give us that is worth looking at is Marketo @Marketo

Follow John on Twitter @Lee_John and @Webtrends

Show 37: How to avoid producing crap content

Doug Kessler Co-Founder and Creative Director of Velocity Partners

In a world deluged with content how do you get noticed?

Doug Kessler, the Co-Founder and Creative Director of Velocity Partners talks to us about creating content that is intelligent, entertaining and useful and always worth consuming.

Doug gives us some great insights into how to curate content that has real impact, the importance of creating content that gives you pleasure versus what you think you “should” produce and a beautiful explanation of content that shows real confidence.


These are the links to the content Doug mentions in the interview:

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen 

The deluge of crap 

The other C word 

The B2B Marketing Manifesto 

and the You Tube video Paths Of Flight 

Follow Doug on Twitter @DougKessler 



Show 36: Why CEOs and business owners need to do Social

Minter Dial of Myndset Three excellent reasons why CEOs and business owners need to bring the personal touch to social media.

President and founder of The Myndset Company, Minter Dial is a professional speaker, coach and consultant on Branding and Digital Marketing. The Myndset clients include Orange, PPR (Redcats), L’Oreal, Remy-Cointreau, Samsung, Total, Publicis, Canal+, GDF-Suez and Mazda.  Minter has given talks and seminars to audiences in four continents about topics ranging from branding in the digital era, digital marketing strategy to eReputation management.  He is on the advisory board of Media Aces and Innovation Napoleon, and is International Media Director at NETEXPLO, a worldwide observatory of new technology trends.

In this interview, Minter explains that “even when you’re not speaking, people are looking at what you do”, with a sideways look at whether female CEOs are better at social than their male colleagues.


Minter can also be heard in Show 9 talking about The Zero Moment of Truth

He is the author of the blogs and (in French) as well as several white papers, including The Sales Organzation of the Future (on eConsultancy), Professional, Personal and Private – Getting your brand’s privacy settings right and The Brand University (on The BrandChannel).

Prior to the Myndset, Minter led a 16-year international career with the L’Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L’Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division, responsible globally for Business Development, education, e-business (Internet, intranet, CRM), sustainable development & communication.  Previously, Minter was Managing Director of the Canadian subsidiary (L’Oréal Professional Products Division) and GM Worldwide of the brand REDKEN, 5th Ave NYC.

He can be contacted at or followed on Twitter @mdial and LinkedIn.

Show 35: How to get fans to become advocates

Richard Jones CEO of EngageSciences

True fans become advocates, interact, disseminate and create content.

Richard Jones, CEO of Engage Sciences talks to us about the difference between fans, engaged fans and celebrity fans.

He has discovered that the top 4.7% of fans are the ones who can really make a difference to advocacy when loyalty programmes and incentives are targeted more closely at them, bringing the whole subject of influencers into question again. 

The EngageSciences platform enables brands to create exceptional social marketing programs that maximize the lifetime value of fans, unlocking social data to improve the targeting and segmentation for campaigns.

Listen to Richard talking about  loyalty programmes that don’t just reward repeat transactions but instead reward interaction and dissemination of content - something that businesses of all sizes can benefit from. 


Follow Richard @EngageSciences and @oldstriker