True fans become advocates, interact, disseminate and create content.

Richard Jones, CEO of Engage Sciences talks to us about the difference between fans, engaged fans and celebrity fans.

He has discovered that the top 4.7% of fans are the ones who can really make a difference to advocacy when loyalty programmes and incentives are targeted more closely at them, bringing the whole subject of influencers into question again. 

The EngageSciences platform enables brands to create exceptional social marketing programs that maximize the lifetime value of fans, unlocking social data to improve the targeting and segmentation for campaigns.

Listen to Richard talking about  loyalty programmes that don’t just reward repeat transactions but instead reward interaction and dissemination of content - something that businesses of all sizes can benefit from. 

Podcast: Play in new window | Download (Duration: 32:20 — 14.8MB)

Follow Richard @EngageSciences and @oldstriker