“Social networks provide a way to connect with people, not a way to bang out cheap marketing.”

David Cushman The 10 Principles of Open Marketing

Social networks put the power in the hands of the customer in a way that no other media does. They want businesses to be present in real time, to respond to queries and problems, to accept praise and above all to be human and personal and not to push lame marketing messages at them.

Every week we interview some of the smartest people who are making things work and find out how they do it. We dissect their business models down to the most minute detail. Their most common advice? Find the best way to talk to people and how to translate that into sales. It's true for all of them. The strategy works.

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