Show 34: Why do we share pictures of food?

Karen Fewell of Digital Blond LtdIs sharing pictures of food on-line acceptable?

Karen Fewell of Digital Blonde Ltd and

Nathalie Nahai The Web Psyche Nathalie Nahai The Web Psychologist  got together to investigate why so many of us share pictures of our food on social networks. The results of their survey are surprising and could have implications far beyond the frivolous social sharing that we’ve all experienced.

Karen and Nathalie presented their findings to Social Media Week London. The results of the survey are available on SlideShare 

Karen also mentions an app called Feedie which allows us to share food literally, not just digitally.

There’s a lot more research to be done so if you’d like to like to be involved with this project and the book Karen is planning - called #FoodPorn get in touch with Karen @DigitalBlonde.

Nathalie is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion‘ (Pearson). She was a guest on Show 12 talking about Social Media Influence and can be found on Twitter @TheWebPsych

This interview is linked to the one we did with Jamie Spafford of Sorted Food in Show 32

Listen to Karen and Nathalie as they talk about their fascinating discoveries and plans to discover more!



Facebook competitions

Beth Carroll Head of Social Media at Threepipe Ltd.

Now its easier to add a competition to a Facebook Page but is there any value in offering a prize in exchange for ‘likes’?

Beth Carroll, Head of Social Media at Threepipe Ltd, talks us through the pros and cons of running Facebook competitions.

It may seem like a good idea that the competitions can be run without third party applications but if this means that there is no useful data on the ‘likes’ is it all just a numbers game and ultimately, a waste of time?

Follow Beth on Twitter @Beth_Carroll



Show 32: How to build a business on YouTube

The guys of the sorted crew With 430,000 subscriptions and 2.3 million views a month, Sorted Food is one of the most successful YouTube businesses

We talked to Jamie Spafford, one of the founders of Sorted Food about how six students started swapping recipes on YouTube and three years later have a thriving business.

Jamie explains the importance of creating communities (50,000 on Facebook and 33,000 on G+) and how the magic happens when the community members start talking to and supporting each other.

Find Sorted on Twitter @SortedFood




Show 31: Jeremy Waite and the Adobe “Like-Cycle”

Jeremy Waite of Adobe Integrating social media into a robust strategy for long term growth is a challenge that all businesses face.

Jeremy Waite, head of Social Strategy at  Adobe  EMEA, has devised a simple process that describes the “Like Cycle” of a customer that helps businesses to develop a 360 degree approach to digital marketing. Although it talks about ‘Likes’ it can be applied equally to all social networks.

The cycle addresses the five challenges that most businesses face when looking at their social media strategy:

1. What type of ‘likes’ do you want? - Who are you trying to reach and why?

2. What are you going to do with them? - Building an interesting content and engagement strategy.

3. How are you going to keep them? - Loyalty is harder than ever to achieve.

4. What is the value of a ‘like’? - Its essential to understand how to measure the ROI of what you do.

5. What is the cost of a ‘like’? - How much are you willing to pay to attract someone’s attention?


For the links to the Adobe white paper and Jeremy’s slideshare presentation plus other show notes see here: