Show 36: Why CEOs and business owners need to do Social

Minter Dial of Myndset Three excellent reasons why CEOs and business owners need to bring the personal touch to social media.

President and founder of The Myndset Company, Minter Dial is a professional speaker, coach and consultant on Branding and Digital Marketing. The Myndset clients include Orange, PPR (Redcats), L’Oreal, Remy-Cointreau, Samsung, Total, Publicis, Canal+, GDF-Suez and Mazda.  Minter has given talks and seminars to audiences in four continents about topics ranging from branding in the digital era, digital marketing strategy to eReputation management.  He is on the advisory board of Media Aces and Innovation Napoleon, and is International Media Director at NETEXPLO, a worldwide observatory of new technology trends.

In this interview, Minter explains that “even when you’re not speaking, people are looking at what you do”, with a sideways look at whether female CEOs are better at social than their male colleagues.


Minter can also be heard in Show 9 talking about The Zero Moment of Truth

He is the author of the blogs and (in French) as well as several white papers, including The Sales Organzation of the Future (on eConsultancy), Professional, Personal and Private – Getting your brand’s privacy settings right and The Brand University (on The BrandChannel).

Prior to the Myndset, Minter led a 16-year international career with the L’Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L’Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division, responsible globally for Business Development, education, e-business (Internet, intranet, CRM), sustainable development & communication.  Previously, Minter was Managing Director of the Canadian subsidiary (L’Oréal Professional Products Division) and GM Worldwide of the brand REDKEN, 5th Ave NYC.

He can be contacted at or followed on Twitter @mdial and LinkedIn.

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