In a world deluged with content how do you get noticed?
Doug Kessler, the Co-Founder and Creative Director of Velocity Partners talks to us about creating content that is intelligent, entertaining and useful and always worth consuming.
Doug gives us some great insights into how to curate content that has real impact, the importance of creating content that gives you pleasure versus what you think you “should” produce and a beautiful explanation of content that shows real confidence.
These are the links to the content Doug mentions in the interview:
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen
The deluge of crap
The other C word
The B2B Marketing Manifesto
and the You Tube video Paths Of Flight
Follow Doug on Twitter @DougKessler