Show 37: How to avoid producing crap content

Doug Kessler Co-Founder and Creative Director of Velocity Partners

In a world deluged with content how do you get noticed?

Doug Kessler, the Co-Founder and Creative Director of Velocity Partners talks to us about creating content that is intelligent, entertaining and useful and always worth consuming.

Doug gives us some great insights into how to curate content that has real impact, the importance of creating content that gives you pleasure versus what you think you “should” produce and a beautiful explanation of content that shows real confidence.


These are the links to the content Doug mentions in the interview:

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen 

The deluge of crap 

The other C word 

The B2B Marketing Manifesto 

and the You Tube video Paths Of Flight 

Follow Doug on Twitter @DougKessler 




    • Ann Hawkins says

      It was a pleasure Doug - I’ve just a phone call from someone who said they learned a lot from the interview and are now using!

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