Can accountants and lawyers use social media well?
By Paul Hutchinson
As professional sectors such as law and accountancy face increasing pressure to engage with their future and current clients, Paul Hutchinson tells us that social media can play a massive part in their success.
Let’s quickly lay an argument to rest straight away, social media is here to stay. You might think it odd that someone in my position feels the need to highlight that in an opening sentence but you’ll be surprised how many professions still think that Facebook, Twitter, LinkedIn, et al are just a fad.
“Professionals take to social media like cats take to water”
Proving that this needn’t always be true are Kelly Anstee of Accountants Tyrrell and Company, Paul Hutchinson of Black Letter PR and Lucinda Acland of Riverview Law.
Discussing how professional firms can get new business and give a better service by listening to what clients want, our guests also show how using social networks to communicate transparently and authentically is a winning combination.
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