Posts by ericswain

The psychology of sharing and social media: 3 things you need to know

Posted by on Jun 1, 2013

By Nathalie Nahai, The Web Psychologist.

Read her best-selling book, Webs Of Influence, here. 

This post originally appeared on


Hidden drivers

There are many different, psychological drivers behind online sharing.

Whether you want to impress your peers, gain new followers or drive traffic to your website, the subconscious principles that govern the way we share can also be used consciously to help you create more contagious content.

Here are three of the most effective principles at play:

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Social Media is for People (Not Just Customers)

Posted by on Feb 18, 2013


This post originally appeared on the Equinet Media blog 


We’ve heard it before:  SV Duck Race 2011

  • Don’t focus on the tools in social media
  • The social web is about people connecting

Because of their size it is easy to focus on platforms, like Facebook and Twitter, when thinking about the importance of social media. But the real power is in the behaviour of people using those platforms to create and participate in communities around common interests. The value of social media is in people, relationships, and the meaningful actions between them.

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