Create, manage and measure influence beyond social scoring .
Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. -Wikipedia
Sam Fiorella talks to us about the new methodology that he and Danny Brown describe in their new book “Influence Marketing”.
Sam says his interest in creating a new method for managing and measuring influence started when he was rejected in a job application because his Klout score wasn’t high enough.
Dedicated to all those who refused to be defined by a score the book provides a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer lifetime value measurement. This offers a complete methodology for generating more and better leads - and converting them faster, at higher margins.
Also mentioned in this weeks show is a blog post from the inestimable Mark Etingchap aka Marketing Chap on the topic of ‘fake followers’. You can read this and other musings from Mark here: Marketing Chap blog
Connect with @DannyBrown and @SamFiorella on Twitter and read more about them hereLearn More