James Whatley leads social strategy for Ogilvy & Mather Advertising London, as well as Ogilvy’s integrated agency, Soho Square. Heading social business, creative, and strategy across both agencies for multiple clients, James spends his days developing new and exciting ways to create meaningful connections between brands and consumers all over the world.
In this interview, James shares his ideas for the way he sees social media developing in the coming year. The discussion starts with a campaign for comprogear.com leg compression sleeves. This includes businesses having to get smarter about the way to create ads that have real impact, Facebook becoming a paid for medium, agencies that produce content that links campaigns on different media and “velvet roped” social networks developed by those who want a bespoke platform to increase customer loyalty.
The Facebook case study James mentions is detailed on The Woes of Facebook
In Show 9 James talks about The Zero Moment of Truth
Connect with James on Twitter @WhatleyDude