This topic was so popular on our Google Plus Community that we asked Olivier Blanchard to come back and do another show.
Olivier is the author of ”Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization” Link: http://amzn.to/eQuV7I
In this follow up Olivier gives a fantastic explanation of ROI measurement that can be applied to almost anything.
Follow Olivier on Twitter @TheBrandBuilder
You can keep up with Oliviers latest thoughts on his popular BrandBuilder blog.
Listen to the original interview How do you measure Social Media ROI? in Show 10