How to measure the ROI of Social Media
This topic was so popular on our Google Plus Community that we asked Olivier Blanchard to come back and do another show.
Olivier is the author of ”Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization” Link: http://amzn.to/eQuV7I
In this follow up Olivier gives a fantastic explanation of ROI measurement that can be applied to almost anything.
Podcast: Play in new window | Download (Duration: 31:14 — 42.9MB)
Follow Olivier on Twitter @TheBrandBuilder
You can keep up with Oliviers latest thoughts on his popular BrandBuilder blog.
Listen to the original interview How do you measure Social Media ROI? in Show 10
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