Can you measure ROI on Social Media?
This hotly debated topic is the subject of this show with star guest Olivier Blanchard, author of ”Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization” Link: http://amzn.to/eQuV7I
Olivier explains why ROI needs to be a financial measurement and also explores the idea that social media is not just a part of the marketing function but needs to be part of every department, especially sales.
This topic was so popular on our Google Plus Community that we asked Olivier to come back and do another show - listen to The ROI of Social Media Part Two in Show 14.
Olivier’s professional experience is a mesh of brand management, marketing communications and business development. He helps companies in the US, Europe and Asia understand how to leverage social media and properly deploy social business capabilities across their organizations.
He is also the author of “Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization”
Olivier holds an International Baccalaureate degree from the International School of Brussels and a BA in Political Science from Furman University. When he isn’t working or hanging out with his family, you can probably find him training for his next triathlon or adventure race.
Specialties:Brand and identity development, consumer and brand insights management, social media program management, product development, product management, community management, business development, marketing strategy, business development, public and media relations, reputation management, market research, copywriting, art direction, corporate and marketing communications management, directing marketing campaigns
You can keep up with Oliviers latest thoughts on his popular BrandBuilder blog and follow him on Twitter @TheBrandBuilder