Where does PR fit in the Social Media World?
Michelle Goodall, Online PR and Social Media Consultant and Trainer, was involved in helping the Chartered Institute of Public Relations tp produce The Social Media Best Practice Guide.
Michelle has many publications to her name and her key clients include UKTI, BFI, COI, London2012, Random House, Macmillan, McCarthy & Stone, RSPCA, Camelot (National Lottery Online), Dominos, Norwich Union, Barclays, eBay, Coca Cola, Diageo, TUI and Manhattan Loft Corporation.
She talks us through the main points of the Guide and answers some of the issues about the relationship between marketing and PR.
Here is the astonishing WestJet Christmas Miracle campaign that Michelle mentions.
Follow Michelle on Twitter @greenwellys and the CIPR @CIPR_UK