Twitter and a hashtag produces a new beer
Aberdeenshire-based BrewDog started as two men and dog brewing beer in a shed. Now a multi-million pound company, the brand uses social networks in creative ways to get fans involved in making new beers and in crowdfunding to expand the brand.
In a ground-breaking move, BrewDog was the world’s first brewery to ever brew a completely democratically designed craft beer using the hashtag #Mashtag.
Company owners James Watt and Martin Dickie have already raised almost £7m through investors buying shares in its “Equity for Punks” crowdfunding scheme.
Social Media Manager Sarah Warman joins us to talk about how it all works:
You can also find Brewdog on pinterest, google+, youtube)
James Watt: twitter.com/brewdogjames
Martin Dickie: twitter.com/martindickie