Posts made in March, 2013

Show 7: Should you outsource your social media?

Posted by on Mar 17, 2013

Outsourcing Social Media is a hotly debated topic

Typically, outsourcing ranges from the truly dreadful to the very good.

Lots of  people are jumping on the social media bandwagon and offering services that do more harm than good while others put a lot of effort into working alongside their clients and include great support and training.

This show includes an interview with Liz Weston of Weston Communications whose agency provides traditional PR and marketing services as well as Social Media training and outsourcing. Liz’s clients are diverse with many in the baby and parenting market, short term projects like The Cambridge Fashion Week and in- house training and support roles with engineering and technology companies.

Liz’s interview is followed by Lynette Penney of iansyst, one of the UK’s leading assistive technology companies that uses Weston Communications to help them to devise a strategy, led by the CEO, and train several department heads to add their own voice to the company’s social media output.

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Read Eric Swain’s blog post “Never Outsource Your Social Media. Ever.”

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Show 6: Social Media, Employment and the Law

Posted by on Mar 11, 2013

social-media-manager-1

How do you avoid expensive mistakes when recruiting social media personnel?

No aspect of running a business is untouched by social media and this week Steve Ward of Cloud Nine Recruitment  talks about the growing importance of recruiting people with social media skills.
We also hear about how to avoid legal nightmares from consultant employment solicitor Michael Sissons at Cubism Law in Chancery Lane who talks about getting your employment procedures right before you hire people.

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See more information about Steve and Michael

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What happens to your social media account when you die?

Posted by on Mar 3, 2013

The person dies but the account lives on

Bob Brotchie, owner of Anglia Counselling, Newmarket and innovative creator of the In Case of Emergency (ICE) program considers a solution to a growing issue. What happens to your social media account when you are no longer around?
This post first appeared on Bob’s Anglia Counselling Blog

Image of gravestones

Almost three years ago, one of my social media connections died suddenly in a tragic accident. A year passed and this connection and her lovely image still appeared in my social media platforms. 

The feelings I had about this were mixed; on the one hand, I want to remember. On the other, I was upset, and left wondering where the responsibility lay with closing her social media accounts, and if that’s what her loved ones wished. What did they want?

Reflecting on this again, I thought of a potential opportunity to manage this in future by offering and sharing a planned response that will reduce some of the pain for similar situations in the future.

The Social Media Account Holder  provides an advanced directive to a Social Media Appointed Person in advance of their sudden, unexpected death about whether to keep SM accounts ‘open’ – where permissible; or where all, or selected accounts are to be closed.

The Next of Kin is an agreed facilitator who may accept contact from the Appointed Person – where agreed – for the purposes of the AP providing support in regards to the deceased’s social media ‘estate’. The Next Of Kin will have been made aware of the wishes expressed by the SM account holder, whether accounts are to be closed, etc.

The Appointed Person agrees to be the facilitator at the behest of the SM accounts holder and to exchange email and phone contact details and share copies of the advanced wishes. The AP will act only on the Next of Kin’s wishes regardless of whether they are outside of the SM accounts holders wishes, except where challenged in law.

As with my ICE program, ideas that empower, and which are cost-neutral to implement and that encourages the facilitator to choose, is in my opinion critical

There are a number of options that offer services to maintain your presence when you no longer physically exist. These are all well and good if you wish to continue on in some way after your life has ended, but what if you don’t, and even more importantly, who knows when your time will be up?  What you pre-plan today for your messages may be outdated when you die.

If you’d like to know more contact Bob info@angliacounselling.co.uk

Follow Bob on Twitter @AngliaCounsel

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Show 5: Writing content for social media

Posted by on Mar 3, 2013

For Immediate Release

It’s never been more important to write good content for your social media channels

In this show Neville Hobson talks about what to do if you are not a natural writer or communicator and need to create content and Sue Keogh describes how to use a professional writer to help create material that has your unique signature.

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Planning your blog posts

Posted by on Mar 1, 2013

The blog post challenge. Let’s plan your next 25 posts!

A guest post by Sue Keogh This post first appeared in Sweet Retweets
[Picture credit: Arundo]

ChalkboardRight. We’re going to come up with ideas for your next 25 blog posts.

Don’t say we’re mad, and don’t run away screaming. With a bit of thought it need not be as daunting as it sounds, and you’ll find a little planning goes a long way!

Let’s break it down. Your schedule could look like this…

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