How do you know which personality types react best with your social media content?

Stephen Haggard of www.cambridgepersonality.com, soon to be relaunched at www.personalityhq.com , talks to us about how to discover which personality types are most likely to respond to different types of content. Stephen’s company designed a scientifically valid personality questionnaire and made it available on Facebook. Seven million respondents later they had a huge amount of data that can pinpoint very accurately how specific personality types behave on-line and interact with different types of content.

This is the scientific article about the technology  pnas.org/content/110/15/5802.abstract  and there are case studies on the website.

Podcast: Play in new window | Download (Duration: 26:36 — 12.2MB)

“If your marketing isn’t mobile, its not going anywhere.”

Tom Ollerton, Marketing Director at We Are Social talks to us about how things go wrong when the brand focuses just on their message and equally when they focus just on entertaining their audience. Finding the middle ground is vital.

Increasingly, customers do most things on their mobile, whether its shopping, getting news, information or entertainment so its vital to match their habits and using apps like Instagram and Snapchat lend themselves to this market.

If you’d like a copy of “The Social Sale” please contact Tom on @mrtomollerton  or  uk.linkedin.com/in/tomollerton

Podcast: Play in new window | Download (Duration: 32:21 — 14.8MB)

In a world deluged with content how do you get noticed?

Doug Kessler, the Co-Founder and Creative Director of Velocity Partners talks to us about creating content that is intelligent, entertaining and useful and always worth consuming.

Doug gives us some great insights into how to curate content that has real impact, the importance of creating content that gives you pleasure versus what you think you “should” produce and a beautiful explanation of content that shows real confidence.

Podcast: Play in new window | Download (Duration: 34:40 — 15.9MB)

These are the links to the content Doug mentions in the interview:

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen 

The deluge of crap 

The other C word 

The B2B Marketing Manifesto 

and the You Tube video Paths Of Flight 

Follow Doug on Twitter @DougKessler