Show 41: Personality types and social media

Stephen Haggard

How do you know which personality types react best with your social media content?

Stephen Haggard of, soon to be relaunched at , talks to us about how to discover which personality types are most likely to respond to different types of content. Stephen’s company designed a scientifically valid personality questionnaire and made it available on Facebook. Seven million respondents later they had a huge amount of data that can pinpoint very accurately how specific personality types behave on-line and interact with different types of content.


This is the scientific article about the technology  and there are case studies on the website.




Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *