Show 41: Personality types and social media

Stephen Haggard

How do you know which personality types react best with your social media content?

Stephen Haggard of www.cambridgepersonality.com, soon to be relaunched at www.personalityhq.com , talks to us about how to discover which personality types are most likely to respond to different types of content. Stephen’s company designed a scientifically valid personality questionnaire and made it available on Facebook. Seven million respondents later they had a huge amount of data that can pinpoint very accurately how specific personality types behave on-line and interact with different types of content.

 

This is the scientific article about the technology  pnas.org/content/110/15/5802.abstract  and there are case studies on the website.

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