With 430,000 subscriptions and 2.3 million views a month, Sorted Food is one of the most successful YouTube businesses

We talked to Jamie Spafford, one of the founders of Sorted Food about how six students started swapping recipes on YouTube and three years later have a thriving business.

Jamie explains the importance of creating communities (50,000 on Facebook and 33,000 on G+) and how the magic happens when the community members start talking to and supporting each other.

Find Sorted on Twitter @SortedFood

Podcast: Play in new window | Download (Duration: 33:12 — 15.2MB)