Show 28: Real time marketing

Paul SuttonAgile marketing, real time marketing and news jacking are hot right now

Paul Sutton of  Future Comms talks us through a strategy for companies large and small to use planned and spontaneous events to increase their engagement with their communities.

Paul is Head of Social Comms at Bottle PR, integrating digital & social media tools with offline campaigns for maximum business benefit.

In July 2013, his work with Golden Wonder won Best Integrated Campaign & Best Evaluation of a Digital Campaign at the Digi Awards. BOTTLE became the only organisation to win a Digi for 3 years running.

Paul talks about Urgent Genius a blog he follows that provides lots of great content


Follow Paul on Twitter @ThePaulSutton

Find out more about Paul ….

A digital marketing, PR and marketing communications professional with over 15 years’ agency and client-side experience, I’m fascinated by the convergence of PR, SEO and the web, and am passionate about social media, digital content creation and the promotion of brands and organisations through online channels. My focus is on devising strategic PR 2.0 campaigns and delivering tactical activities to meet business goals.

I’ve helped BOTTLE win 11 awards for social communications in the last two years including Digital Impact Awards, CorpComms Digi Awards and PRCA PRide Awards, and have worked with a diverse variety of consumer, B2B and not-for-profit organizations, including: Honda, the HISTORY TV channel, Golden Wonder, Poundland, AXA PPP Healthcare, Rentokil, Organix, Practical Action and Supreme Petfoods.

I’m a member of the steering committee for the PRCA Digital Group and the MyNewsDesk Future of Communications industry panel, a regular contributor to communications and digital industry events including Internet World at Earl’s Court, and a regular guest blogger on some of the world’s leading PR and social media blogs, including Spin Sucks, Ragan, Social Media Today and CorpComms. I also write my own digital media and communications blog, at

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