Twitter and a hashtag produces a new beer

Aberdeenshire-based BrewDog started as two men and dog brewing beer in a shed. Now a multi-million pound company, the brand uses social networks in creative ways to get fans involved in making new beers and in crowdfunding to expand the brand.

In a ground-breaking move, BrewDog was the world’s first brewery to ever brew a completely democratically designed craft beer using the hashtag #Mashtag.

Company owners James Watt and Martin Dickie have already raised almost £7m through investors buying shares in its “Equity for Punks” crowdfunding scheme.

Social Media Manager Sarah Warman joins us to talk about how it all works:

Twitter https://twitter.com/brewdog

Facebook http://www.facebook.com/BrewDogOfficial

website: www.brewdog.com

blog: www.brewdog.com/blog

instagram: instagram.com/brewdogofficial

vimeo: vimeo.com/brewdog

You can also find Brewdog on pinterest, google+, youtube)

James Watt: twitter.com/brewdogjames

Martin Dickie: twitter.com/martindickie

Simcoe: twitter.com/simcoebrewdog

Sarah@ twitter.com/sarahbrewdog