Show 74: Viral Campaigns

Mike Cornwell IDMWhy Certain Things Catch On… and others don’t

Mike Cornwell, the CEO of the IDM talks to Anna and Anna about viral campaigns and whether there is a formula for success or whether it is just down to luck.

The Institute of Direct and Digital Marketing is the UK’s only government-approved Institute for the professional development of direct and digital marketers, offering a broad range of practitioner-taught training courses and ten internationally recognised professional marketing qualifications.


You can connect with Mike on LinkedIn.

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