Mat Morrison “World’s Oldest Living Social Media Guru™” gives us insights gained from over 20 years in the world of advertising 

Social Media Strategy Director at Starcom MediaVest Group, Mat talks about paid and earned content, native advertising, Twitter cards, tagging content for different platforms and much, much more.

Beginning his career nearly two decades ago at creative hotshop AKQA he went on to help set up Tribal DDB London as Commercial Manager in which role he helped launch the first website for Number 10 Downing Street.

He was one of the founders of the social media agency RMM where among other clients he worked for the Queen (whom he never got to meet). Prior to joining SMV Group, he was Global Head of Digital for the US-owned communications agency network, Porter Novelli.

He has held regional and global board director roles, or been a director of his own companies, since 1999.

You can follow Mat’s excellent blog The Magic Bean Laboratory find him on Twitter as @mediaczar, on Google+ and on LinkedIn

In his interview Mat mentions Yoast SEO Plugin JM Twitter Cards and exciting distribution companies Outbrain and Taboola