Show 1: The good and not so good in Social Media in 2012

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What worked well and what could have been done better in Social Media in 2012?

Jeremy Waite and Mark Jennings talk about BT, The Dollar Shave Club, the Gangnam Style video, an obscure war criminal, a brand that wants to keep you off their Facebook Page and Nike.

Which of these do you think get the thumbs up and which get the ‘could try harder’ sticker?


Let us know what you think of the first show and what you’d like to hear in future shows and sign up to our VIP list to make sure you don’t miss future shows!

Find out more about Jeremy Waite and Mark Jennings

Jeremy Waite

Head of Social Strategy Adobe EMEA. Ex-Giraffe Keeper. Cocktail Thrower. Cyclist. Author of “Sex, Brands & Rock’n'Roll” and  ”Follow Me, I’m Right Behind You”

Past projects include working with TBG Digital (the worlds largest Facebook advertising agency), FTSE-100 organisations such as Unilever and Centrica as well as brands such as Reebok, Nike Golf, Unilever, MTV and Kellogg’s. 

I occasionally turn up to speak at conferences such as Marketing Week Live, SXSW, Retail Week, Facebook Marketing Conference, Social Media Week London, Brand Republic, iStrategy, Figaro Conferences, Global Entrepreneurship Week, Pecha Kucha, BBC College of Journalism, Microsoft and Manchester University. I was also a featured monthly columnist at Entrepreneur Magazine.

Top 100 People in Social Media from Jeremy’s book “Follow Me, I’m Right Behind You” 

Specialties: Social Media Strategy
Digital Brand Comms
Conference Speaker

JeremyWaite at Tumblr

JeremyWaite at Pinterest
jeremywaite at Storify

Mark Jennings

I have been ‘in digital’ since modems, recognising and capitalising on emerging platforms for brands from Sky to Jimmy Choo; with a focus on media, retail, food and drink and fashion.

Celebrating a year since I stepped out from the agency world with my own consulting venture: Road Less Travelled, I help brands and agencies solve digital problems through strategy, tactics and hands-on support.

Social networking links
markjennings at about(dot)me
Click To Exit (dot) com


  1. Some really interesting guests in the first episode.

    I especially enjoyed Jeremy Waite. The start of the interview which discussed his previous life is what social media is all about. Engaging with the person behind the organisation which then leads to more interest in the “business” part of the discussion.

    Also interesting to see that going viral doesn’t happen by accident and can take alot of planning.

    I would be interested to hear about social media for professions (accountants, solicitors etc).

    Looking forward to more episodes.

  2. I’ll be honest, I don’t normally go in for radio shows like this, but I actually found it really interesting. The guy from Adobe, I could’ve listened to for ages.

    There was plenty to get thinking about and I’m looking forward to the next podcast. It wouldn’t be something that I’d listen live to, but I’ll definitely listen to the podcasts in the future.

    Good luck with the rest of the shows.

    Steve - Thirst First Cocktail & Event Bars

  3. This interesting show was very consumer/brand oriented. Like Peter, I’d be interested in B2B platforms, ie more about Twitter, SlideShare and LinkedIn. And of course more about local and online professional directories.

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