Pete started his retail career with Waitrose and Marks and Spencer, managing eCommerce for ToysRUs, Hamleys of London and Direct Wines before going on to start Social Retail Limited, the Global Social Media and eCommerce Management Training and Consultancy Specialist for Retail, Education and Music Sectors.
An expert in using social media in a retail environment and empowering shop floor staff to become ambassadors through the ’tweeting from the shop floor’ training programme for retailers.
Pete recently ran a workshop for the MBA executives at The Henley Business and helps to deliver the future50 programme at University of Reading for social media apprentices.
Pete’s social retail blog is ranked no 1 on Google out of over 800 million pages and offers thoughts and insights into the impact of social media on retailers.
Listen to Pete talking to Nikki Finnemore on the podcast of Show 3