Now its easier to add a competition to a Facebook Page but is there any value in offering a prize in exchange for ‘likes’?
Beth Carroll, Head of Social Media at Threepipe Ltd, talks us through the pros and cons of running Facebook competitions.
It may seem like a good idea that the competitions can be run without third party applications but if this means that there is no useful data on the ‘likes’ is it all just a numbers game and ultimately, a waste of time?
Follow Beth on Twitter @Beth_Carroll
Podcast: Play in new window | Download (Duration: 21:59 — 10.1MB)
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