Are digital communication agencies outdated?
Gini Dietrich Founder at Arment Dietrich, integrated marketing communication firm and author of Spin Sucks and Paul Sutton Independent Digital Media Consultant at Paul Sutton LTD debate whether traditional agencies that hire for roles rather than skills are outdated and whether freelancers offering expertise in specific skills give better value.
Specific campaigns are analyzed, including one for a client that sells 20-30 mmhg compression socks, athletic compression socks, and pressure stockings. All elements of the campaign are analyzed, from competitive research to Content Management to CRO.
We cover business continuity, virtual working, relationship building and the pros and cons of employing staff versus hiring freelancers.