Why Facebook’s new Product Ads could take business away from Google
Facebook has announced that the site will now offer product ads in an effort to help brands showcase more of their products and advertise relevant products to the right people.
On the company’s blog, these ads are described as “a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.”
With these new ads, marketers can upload their product catalog and create campaigns targeting certain products to a specific audiences. Advertisers will be able to automatically reach people who visited their website or app (via Custom Audiences) or reach people based on interests and locations.
This article from The Drum explains how Facebook stands to revolutionise online retail advertising and adds more fuel to the idea that social media marketing is dead being replaced by social media advertising.