Posts made in June, 2013

The Growing Importance of Images in Social Media

Posted by on Jun 10, 2013

Tiny camera

Businesses of all types are getting great results from using visual imagery on social networks.

Dirk Singer set up 8Megapixels to share trends, stats, news and commentary about social photography and gives some great insights and surprising results from companies as diverse as General Electric and Burberry and ideas on how other businesses could incorporate and manage photographs in their social media strategy.

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Dirk currently heads up the social media agency Rabbit and can be found on Twitter @DirkThe Rabbit. See the presentation from Mary Meeker of @KCPB that Dirk mentions on the show here

Read more about Dirk and his work

Dirk Singer

 

I’ve been working in marketing, PR, the media and social media since the dial-up days of the mid 1990s.

During that time I’ve worked with 50+ brands, including some of the world’s biggest Internet companies.

I’ve started two agencies, both of which became agency of the year. This includes my current one Rabbit, which achieved that goal in less than three years.

I’m naturally optimistic, I believe in fairness at work and that if you employ adults you should treat them as adults.

I’m on most social channels as @dirktherabbit 

My current area of interest is the visual web, check out my new site at 8mpx.co.uk

Specialties:communications, brand building, PR, web 2.0, social media, Instagram, airline marketing, airport marketing, travel social media

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The visual web and social media

Posted by on Jun 10, 2013

The presentation that Dirk Singer of The Rabbit Agency mentions in Show 19 is here:

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

 

 

Dirk Singer of The Rabbit Agency talks about why visual images are becoming more important in so many social networks

 

The visual web and what it means for you from The Rabbit Agency (Rabbit)
Hear Dirk talk about his interest in social photography on Show 19 
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80 Rules of Social Media

Posted by on Jun 5, 2013

What is your favourite social media ‘rule’?

We all have them but Jeremy Waite of Adobe, who was our first guest on the show, has just posted his “80 Rules of Social Media”. Its a hilarious and irreverent, straight talking view and we’re asking our readers and listeners to tell us what their favourite rule is. 

Leave us a comment below and we’ll read out your favourites and give you a mention on the show.

Jeremy’s post is here on his blog “Follow Me I’m Right Behind You”

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Show 18: How Social Media is changing almost everything

Posted by on Jun 3, 2013

Nice Companies book_04022013_thumb

Social media is changing how we manage, how we treat customers and how we treat each other

In this show we talk about the Yahoo/Tumblr effect, the #fbrape campaign,  and how the change in customer service is forcing a change in management techniques.

Peter Shankman  gives some great examples of how companies thrive by using social media to treat customers just 1% better and how this is having an impact on how they treat their employees and causing culture changes in businesses. Peter believes that “cool never trumps revenue”, so his advice is rooted in getting measurable results.

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Peter’s book “Nice Companies Finish First: Why Cutthroat Management Is Over-and Collaboration Is In” is available on Amazon and Peter is on Twitter @PeterShankman Read more about Peter 

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The psychology of sharing and social media: 3 things you need to know

Posted by on Jun 1, 2013

By Nathalie Nahai, The Web Psychologist.

Read her best-selling book, Webs Of Influence, here. 

This post originally appeared on Chinwag.com.

 

Hidden drivers

There are many different, psychological drivers behind online sharing.

Whether you want to impress your peers, gain new followers or drive traffic to your website, the subconscious principles that govern the way we share can also be used consciously to help you create more contagious content.

Here are three of the most effective principles at play:

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